The Cult of the Vespa by Umberto Eco

The Cult of the Vespa by Umberto Eco, Omar Calabrese (Pap | eBay

Here is the entertaining history about the most successful ‘cult-scooter’ Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. But Vespa instead, developed from a utility vehicle, into an international success, a ‘cult-object’, which has given rise to the creation of associations and collector’s guilds world-wide.